For a year Instagram remained the top social media platform for influencer marketing. In the most recent State of Influencer Marketing from Linzie 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to using major Instagram media to reach their audience through influencers, 73% use Instagram Stories and 37% use Instagram Reels. Choosing between Instagram and other social networks is one step in the process. Without the right influencers, you won’t get the results you want on your platform or social network. In this article you will find four tips to follow when choosing the right influencers for your influencer marketing campaign. Keep in mind the purpose of your business Before you start looking for the most influencer -dependent metrics like engagement rate and number of followers think about your goals for your business.
Go Back and Find Out Why and How You Plan to Use
Instagram influencer marketing campaigns. What are the specific goals you have in mind for influencer marketing. Your choice of inspiration will depend on these goals. For example, increasing your Instagram followers requires you to create contests or quizzes using specific Afghanistan Phone Number hashtags. An influencer organization that can participate in the competition and encourage their followers to jump in is also the right path. On the one hand, sales and lead generation need you to use affiliate marketing and discount codes. So, your audience needs to work with influencers who are likely to buy your product. The influencer needs to adapt to your brand or at least the product you want to sell. Without brand matching, your campaign will result in a low ROI.
Having a Clear Idea of the Purpose of Your
Influencer campaign is essential to finding an influencer who closely represents your brand. For example, an influencer who is known to go on a budget is a good choice to promote low-cost transportation. It would be a waste of time for models to offer beauty tips. Sperry, a boat shoe brand, has worked with more than 100 micro-influencers who have already posted high-quality photos of Sperry products on social media. Most of the images include micro-influencers in high-visibility locations. Thinking outside the box, however, the brand has started hiring a new generation of Instagrammers like filmmaker Elise Bauman to promote their products on Instagram. Although these influencers have a smaller following, they offer a better partnership because of their industry-leading expertise.