Consumers overwhelmingly expect the reviews they browse on amazon, yelp. Google and other review Tongliao Phone Number List sites to be reliable, unbiased and objective. But this reasonable expectation. Is often thwarted by the efforts of aggressive marketers who pay third parties to create fake reviews. On exchange for compensation or to entice good existing customers to leave reviews with discounts. Or free products or services. . These deceptive practices – called “opinion spam” or “sock puppets. Are a form of Tongliao Phone Number List multiple-victim information pollution. Opinion spam blinds the consumer to the truth and poisons. The reputation of the review site on which the fake review appears. When detected, it may subject the marketer and/or opinion spammer to criminal and civil penalties.
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Unfortunately, opinion spam despite review sites’ best efforts to control it. Seems to be a permanent, unsolvable feature of the local e-commerce and business news ecosystem. Not that Tongliao Phone Number List review sites don’t try. In 2015, amazon sued a company. That offered fake four- and five-star reviews for product pages. Later that year, amazon sued over 1,100 fake review sellers. Who allegedly posted reviews in exchange for money. And in early 2016, it sued three. Of its own vendors for the same practice. Later that year, amazon Tongliao Phone Number List changed its community guidelines to prohibit reviews solicited by marketers.
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In exchange for inducements such as discounts, gifts, or other rewards. Such “incentive Tongliao Phone Number List evaluations” were previously authorized by the service. These steps, along with the development of algorithms targeting fake reviews. Moreover, Are all aimed at cleaning up its messy market. Which estimated in 2013 that between 20% and 25% of its 70 million reviews were “suspicious” – has been forced to resort to undercover. Operations Tongliao Phone Number List involving “decoy accounts” to hold off its legions of spammers. as well as, Opinion from a distance.