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He gave several different examples of how to look at ad groups. Conversion value, and bids. Set keyword Bolivia Mobile Number bid levels james described different ways to group ad groups and keywords. Together for bidding purposes: dayparting. Look at the days of the week, then the hours of the day. Access custom reports and extract insights. You are Bolivia Mobile Number looking for segments that have similar performance to each other. Demography . The new adwords ui includes a “demographics. Tab that lets you look at the different demographics of a particular keyword. You have a demographic of men and you write the ads for men’s dress socks.
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Even though the search query is a broader search for socks. You can combine narrow geographic Bolivia Mobile Number targeting with broader keyword targeting. And narrower keyword targeting with a broader geographic area. A lawyer might target only the portland, oregon metro area for the broader keyword “lawyer,” but target states Bolivia Mobile Number surrounding oregon with a narrower keyword of portland lawyer. Ayat shukairy, invesp ayat started his presentation by suggesting that you start with simple questions. If you don’t, things can get too complicated and you give up.