If you haven’t heard of Social Selling , it may be a bit late, but you still have time to implement it in your business.
Is it a marketing strategy? Yes, but the main difference is that there is an integration with the use of social networks. And we are not talking about selling on social networks, but about selling with social networks .
The ultimate goal of Social Selling has to do with customer loyalty , creating a bond that goes beyond the purchase or branding itself, and being able to satisfy their needs in a more friendly way that adds much more value to customers. . In this blog post we tell you how to implement a good Social Selling strategy in your business.
Social Selling: What is it and what is it for?
Yes, but how? In Social Selling, interaction on social networks plays a fundamental role , since it is what will help us develop our relationship with our clients. They are going to USA Phone Number serve us as a space, and as a channel, and they are the fundamental tool to build our relationships with clients. Facebook, Instagram, LinkedIn, Twitter, Social Selling or sale Snapchat, and other social networks where our potential customers are are the most popular when thinking about Social Selling strategies.
Es un proceso estratégico para conocer mejor a nuestros Social Selling or sale clientes, sus necesidades, entender de qué hablan y así poder aportar mayor y mejor valor como marca y negocio, deviniendo en una mejor atención, comunicación y solución a los problemas de nuestros clientes.
El rol de las redes sociales en el Social Selling
We already know the traditional sales techniques: calls, face-to-face visits, emails that reach the spam box, among others. Social Selling is a different sale . And why do we think they can outperform Social Selling or sale traditional techniques? Because it allows vendors or the business itself to establish a relationship directly with their customers. Through what already exists: social networks. As a first step, we recommend you make a diagnosis of your own social networks. Where does my business have profiles?
If I am clear about my target audience and I Social Selling or sale know their interests and preferences, it will probably be easier for me to understand which digital platform they are on for my Social Selling strategy.
Are they teenagers? Instagram and Facebook will be your preferred social networks. Are they companies or people who make decisions in a business? Your strategy is probably aimed at using LinkedIn or Twitter as the main social networks. The first step is to identify where I am and where I need to be and based on that we will build our sales and Social Selling strategies. What we do have to take into account is the great importance of social networks in digital marketing .