Improving relevance and user experience is based on the use of data. Fundamental to the way we measure is the use of third-party cookies. On the other hand, privacy has also become an important social issue. We have Bolivia WhatsApp Number List many discussions about what we can and cannot measure, ask questions and voice our concerns. Now that the big technology companies have moved to the point of excluding third-party cookies, the tracking challenges for advertisers are growing.
Digital Transformation Can
It is especially important for companies with a complex customer journey to be aware of this and to work on it, so that we interpret data correctly. 8. The Metaverse? Last year we had a hard time escaping it: the metaverse. Companies in various sectors shared their vision of the virtual world. Facebook even adapted its company name to indicate where the ambition level lies. The company describes the metaverse as ‘ the next evolution of social connection ‘. The vision is that users move as avatars within a shared, virtual world.
It is not there yet for the time being. But, given the outspoken ambitions of the largest social platform in the world, the metaverse is definitely a development to keep a close eye on. 9. Visual search Visual search provides a completely different user experience than the experience you already know. For example, by uploading an image you can find similar images in a few seconds, for example to gain inspiration. Some examples in the field of visual search: Pinterest came out with Lens before .