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Obviously, there are both challenges Taiyuan Mobile Phone Number and opportunities for advertisers. This underlines the importance of experimenting with this, so that you as an advertiser can be at the forefront of this development. 3. Video advertising continues to grow We watch less and less traditional television, but the use of online video continues to grow at a rapid pace. So you don’t have to be a visionary to realize that online Taiyuan Mobile Phone Number video advertising is also benefiting from this change in consumer behaviour. Although Google still earns a large part of its money from the well-known search ads, the company Taiyuan Mobile Phone Number  now derives a significant part of its revenue growth from YouTube ads.

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The YouTube acquisition — for which Taiyuan Mobile Phone Number they paid 1.65 billion at the time in 2016. May have turned out to be the best acquisition in Google’s history. Google video search. Image source: Google An important driver of this growth, in addition to the changed consumer behaviour, is the interweaving of branding and performance . It is very important for advertisers to map out the actual (financial) impact of video Taiyuan Mobile Phone Number advertising, in addition to reach, so that they can view it more as part of the total funnel. Certainly for companies with a complex customer journey , this poses the necessary challenges. Not least when it comes to tracking . But the choice is actually simple. It just deserves attention, because video also offers an excellent opportunity to diversify within your online marketing effort. Unlike search Taiyuan Mobile Phone Number ads, there’s a lot more competition when it comes to video.

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In addition to YouTube, channels Taiyuan Mobile Phone Number TikTok and LinkedIn can also be an inexhaustible source for getting more return from every online marketing dollar. 4. Live commerce: it’s showtime! In May 2016, Taiyuan Mobile Phone Number Live . It marked the beginning of a new potential chapter in the way online products are sold. What started as an experiment quickly grew into an increasingly important means of getting people to make a purchase. During Singles Day, Alibaba already realizes many billions Taiyuan Mobile Phone Number with the help of live commerce .

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