How to Organize a Great Marketing Brainstorm

Since the term’s inception in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers. The Malaysia Phone Number List brainstorming process has been adjusted and reworked by many, but the basic principles have remained intact. The term brainstorming conjures up a vivid image of a storm of ideas in the mind, but the term was coined by Alex hackney Osborn to describe the technique of using the brain to ” take on a creative problem and do it commando style, with each stormer attacking the same objective. I prefer this image because it depicts a method that not only uses teamwork, but tackles the problem fearlessly. The purpose of brainstorming is to generate creative ideas and solutions through group discussion and interaction. It’s easy for some and harder for others, but just like Osborn’s commandos, you can’t go into battle unprepared.

They Are Highlighted by a Set of Basic Rules

For true creative brainstorming, we don’t want our commandos to prepare with Malaysia Phone Number research or preconceived solutions. We want to start with blank canvases. So, this preparation comes simply by getting each participant into the right creative mindset where anything and everything is a possibility. It is therefore crucial to have the right type of warm-up. Rules of brainstorming however, before going through a good brainstorming warm-up, we need to know that we are warming up the right things. For example, if you’re about to start the tour de france, you better stretch your legs before getting on a bike. Making sure your fingers are flexible can help, but it’s definitely not as important. Identifying the correct set of muscles that you will need is essential.

The Purpose of Brainstorming Is to Generate

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The same goes for brainstorming. To Malaysia Phone Number List understand how to properly warm up for brainstorming, you need to identify the necessary muscles. Fortunately, they are highlighted by a set of basic rules. You might be wondering “wait a second, why are there rules for brainstorming? Won’t that kill creativity? Not so. Rather, rules are guidelines to ensure that we create an environment where creativity can flow freely and the purpose of brainstorming is not lost. Ideo is widely regarded as the most innovative and creative company in the world. His brainstorming process is second to none.

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