Ikea Challenges Us in Its New Campaign: Stay Together at the Table

Whether on the radio or on TV, you have certainly heard about the new IKEA campaign called: “Take your seat at the table” . Produced in collaboration for the very first time with the Buzzman agency , IKEA wants to El Salvador Phone number get the message across: you don’t mess around with meals! Otherwise, beware of the consequences… According to a study conducted by the Swedish furniture giant, “ 79% of important decisions are made around a table ”. IKEA has adopted this phrase in its new advertising spots. IKEA used to playing with humor and an offbeat tone, hit hard with this TV campaign… Explanations.

Where Family and Friends Can Still Have Real Exchanges and Real Sharing.

IKEA campaign on TV Since August 31, IKEA has been broadcasting its “Take back your place at the table” campaign, which consists of 3 quirky and humorous spots. IKEA sets the scene. Three people find themselves confronted with more or less comical situations: a naturist campsite, a El Salvador Phone number scary roommate with the appearance of a psychopath, and a camp of crappy scouts. And all because they missed a decision made during a meal… The absentees are always wrong as they say. IKEA recalls here, not without a touch of exaggeration and humor, the importance of sharing meals together, around a table,

But the Kit Furniture Group Didn’t Do This Campaign Innocently Who Says Meal,

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 also says kitchen and all the furniture that goes with it. And oh, coincidentally IKEA makes kitchens! This campaign aims to El Salvador Phone number promote the new IKEA 2016 catalog . And that’s where the brand plays the digital card: mobile application with surprising new features and catalog in digital version . IKEA and its arsenal of mobile applications to strengthen its advertising campaign Calling on the mass media (TV and radio) for its “Take back your place at the table” campaign, IKEA wanted to strike hard by playing on humor and derision to gently denounce the lack of communication during meals,

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