This could be a surprisingly difficult question to answer. Anyone with an adwords account can see if they’re getting clicks, and it’s not too difficult to set up conversion tracking. But chances are Jiangsu Mobile Phone Number List the reason you’re putting money into adwords is that you wanted to get money. In other words, you want your ad spend to produce sales. As obvious as this statement is, it can be quite difficult to determine. How the Jiangsu Mobile Phone Number List various factors in your adwords campaigns affect sales. In an attempt to shed more light on the subject, we recently conducted a study on how different. Variables affect advertising performance at disruptive advertising (my company). We pulled data from over half a million keywords and measured roi against dozens of variables.
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In short, we wanted to answer the question: what predicts. The profitability of an adwords account? Our findings Jiangsu Mobile Phone Number List may surprise you. High cpc low profitability with any pay-per-click platform, the higher the cost of clicks, the less profit Jiangsu Mobile Phone Number List you will make. However, many companies are quick to claim that if a new sale is worth it. It’s worth bidding on keywords with Jiangsu Mobile Phone Number List expensive cpcs. But do things really work that way? In our study. We found that roi decreases rapidly as your cost per click (cpc) increases.
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For example, take a look at the data we pulled from various e-commerce companies. Now, for these businesses, a sale Jiangsu Mobile Phone Number List was worth tens to thousands of dollars. So you would think that at least some of their keywords would perform well at a higher cpc. But it didn’t Jiangsu Mobile Phone Number List work that way. Even for expensive products, higher cpcs were directly related to low roi. So much so that Jiangsu Mobile Phone Number List paying more than $5 for an e-commerce click is like saying, “no, i don’t want to earn money with this product.