SaaS marketing often falls into niche categories where relevant keywords can be limited, and differentiating B2B from B2C intent can be a challenge.
However, there are several different ways to use PPC to reach potential Pakistan Mobile Number customers and re-engage those who may be in a consideration phase.
In this article, you’ll learn six PPC tactics SaaS companies use to target the right people and keep their products top-of-mind.
1. Competitor Keyword Bidding
Sometimes, non-brand search keywords can be difficult to nail down for niche SaaS products.
Bidding on competitor names can be an effective tactic to target people who are in the market for your product, especially when first entering the foray of search.
You can latch onto familiarity Pakistan Mobile Number with a larger competitor that may have more search volume than your own brand.
While you shouldn’t directly mention your competitor by name in an ad (for both trademark and ethical reasons), feel free to highlight differentiators for your brand. Research your competitors to keep tabs on areas where they may be weak and you are strong.
LinkedIn Lead Gen Forms
For instance, if a competitor has recently increased their pricing. Current users and those in research mode may be more open to other options. You can capitalize on mentioning your more efficient pricing, if that is your brand’s selling point.
You may also discover that a Pakistan Mobile Number competitor receives frequent complaints about their customer service. If your brand is known for positive customer service. Highlight that aspect of your business in ads to stand in contrast against your competitor.
LinkedIn targeting often provides the most niche options to directly reach a B2B SaaS product’s audience. However, LinkedIn advertising also tends to be pricy.
Lead gen forms can help bring cost per acquisition down.