Marketing Insights Sprout Resources All Topics Search Sprout Blog / All Networks / Facebook Facebook Live for brands: 10 Essential tips for a successful stream Written byby Joe Huber Published on June 23, 2021 10 minutes Share Twitter Facebook LinkedIn Email Copy Link Streaming Facebook Live content has exploded in popularity, thanks to social platforms’ increasing support of live streaming features, and rising audience interest in video events that are highly interactive and less filtered than standard pre-produced content. Facebook Live has become a top destination for this type of video content, ranking as one of the top three live streaming platforms across multiple age groups in 2020.
As people adjust their social media and entertainment habits in 2021 and beyond, the boom of interest in live video shows no sign of stopping. The question becomes: how do you take advantage of that engagement for your Georgia Phone Numbes brand? How to go live on Facebook It’s easier than ever for brands to run a Facebook live stream, thanks to recent feature updates that let business Pages broadcast the same way personal profiles were able to previously. If you want to start a Facebook Live video from a business Page, choose “Start a Live Video” from the options in the create post box.
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this option will vary depending on whether you’re on mobile or desktop. You’ll then want to create a stand-out description, with options to include elements like location or tag others. Finish your set up and select “Start Live Video” to begin the broadcast–but be sure to check out our tips below to make the process of set-up, rehearsal, and moderation less intimidating. Since Facebook Live is free and easy to use, any company can get involved. However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Here are 10 Facebook Live tips to follow: 10 Essential Facebook Live Tips for Businesses 1. Source content and themes from your community
Your community knows what they want and the easiest way for you to deliver high-value content to them is by asking them about what they want to learn. The easiest way to get people excited about a topic is by letting them pick the topic. Run polls, ask people directly what they want to see, or create themes based on questions and comments from the community. 2. Promote before you start your Facebook Live While most of the content we post is followed up with consistent promotion, it’s important to remember Facebook Live videos are more like an event than a blog post. In other words,
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You need to generate interest before the experience if you want to get that all-important viewership. The good news is Facebook lets you target certain events and groups with your promotions. This is perfect for a more focused advertising campaign. A very simple way to do this is by creating an event. This way, you give people something that will create a reminder for the day of the event, as well. Ultimately, you’ll want to push the upcoming announcement on your Facebook account as often as possible to start. Don’t just repeatedly tell your audience you’re going to stream.
Every time you remind your audience, share something new of value. For instance, highlight a tip you’ll share, or what kind of information you’ll be covering. Look at NASA Earth’s post for instance: It’s full of value and even contains an image to spark additional visual interest. your Facebook efforts don’t exist in a silo either. Don’t be afraid to cross-promote across your blog, email campaigns and additional social networks too. 3. Prepare yourself by limiting distractions Though Facebook Live videos are a more laid-back and natural experience than a standard television ad or YouTube production, that doesn’t mean you shouldn’t plan ahead. Your activities on Live represent your brand,