Breaking the Google black box In addition to Microsoft, there is another player that is growing fast, Quantcast. This is now the Belize WhatsApp Number List 4 data processor in the world. After Google, Facebook and the defense of the United States. The giant started in 2006 as a partner for publishers in measuring and understanding visitor behavior: Quantcast Measure. This gives you as a publisher the opportunity to identify your users. And you can create audience segments to sell ad space with increased relevance to advertisers.
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From 2017, a cookie tool was added that was developed in collaboration with VIA (formerly IAB) and is fully GDPR-proof. These products form the basis for a lot of availability of live first-party data. Also read: your reach with Spotify Advertising: 8 tips AI capabilities Quantcast founder Konrad Feldman is one of the founders of the AI that detects fraud in financial transactions. A solution that has now been adopted by just about the entire banking world. Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior.
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Based on this customer profile, the AI identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast focuses primarily on influencing and by definition uses a data-driven attribution model. This distinguishes it from Google, which still focuses a lot on direct interaction and directly chargeable attribution; last click model. Also known as direct purchasing. However, since 2020 they have been offering a Self Service platform for the Performance Product.