The Journey to Digital Transformation

In addition, you have so-called asset-light models. Where the pre-investments for 1 version are very large, but then cost almost nothing more. Salesforce and Microsoft are good examples of this. Finally, you have the model of Armenia WhatsApp Number List network orchestration, with platforms such as Amazon, Booking.com, Facebook and Uber. If you look at where value has been created within, for example, the Fortune 500 over the past 20 years. It consists of approximately 20% asset-light models and approximately 80% (!) network orchestration models. In many cases, the stock prices of these types of companies just keep growing and growing. And that is of course not for nothing.

The Journey to Digital

Parties that have anchored this in the core of their business model almost always run off with the big money. The economies of scale and network effects of platforms are so great that they will continue to expand their positions in the coming years. This provides advertisers with many opportunities, but it also brings with it the necessary dilemmas and challenges. Transformation to platform model Many major retailers have started transforming their own model to platform models quite early on.

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The Journey

Logical, because the place you occupy as a retailer within the total distribution chain has undoubtedly become more important online than ever before. One of the major challenges is that the transition from a less flexible model to a network orchestration model is often hugely capital intensive at first. Another important challenge for retailers who are themselves active within these platforms is to offer the distinction within their proposition.

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