It announced advertisers would have to rewrite all of their ads at the same time it announced device auctions would return. Desktop and tablet have separated again for bidding. And it is now possible to use mobile as the base bid. You may not even be doing anything different yet. But knowing you can Setting a tablet bid adjustment or creating a mobile-first campaign whenever you want empowers you doesn’t it? Well done, Google. Bing, which has never been as restrictive with device auctions as Google was to begin with, is currently testing new bid adjustment ranges, but still makes computers the base bid.
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The biggest change of the year – expanded text ads – was being tested in April. ETAs went live for everyone at the end of July. The l of text ads in the right rail on desktop, which also allowed the desktop to echo the layout of mobile results. And Macedonia Phone Number speaking of making ads blend into their organic surroundings, let’s not forget that 2016 was the year of the green advertising label.
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Ad labels next to display URLs in text ads, which are also green like their organic counterparts. Now for two announcements that generated a ton of interest but essentially had no impact this year. First, the redesign of Google AdWords. Some advertisers have alpha access, but there’s still a lot missing before the new look is ready for prime time. Still, that didn’t dampen interest in some of the new design’s very practical visualizations. We’ll have to wait until 2017 to get the full Material Design treatment that Google Merchant Center and AdSense got this year. Second, Microsoft buys LinkedIn.
Shopping and Retail With Amazon being Amazon, and Facebook’s dynamic product ads, and even Pinterest’s Promoted Pins, becoming more widely adopted. Google is under pressure to squeeze all it can out of product search and its ads to a list of products. And pressing it did this year. Product Offering Ad carousels now show up in Google Image Search, YouTube, and third-party retailer sites. Google also opened Shopping campaigns up to Customer Match, allowing