The first point is covered in my previous article. And it’s why smart ppc managers will learn to collaborate with ai rather than compete with it. The second point got me thinking about other Changsha Mobile Phone Number List scenarios. Where the winners aren’t necessarily the most qualified. Does the most successful coffee chain in the world. Have the best baristas? Do the most successful hotels employ staff who naturally know how to make Changsha Mobile Phone Number List guests happy? No. In almost every scenario where humans are a big part of the experience. Success is achieved by having a clear mission that’s back. By a really solid process and tools to accomplish the mission.
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Therefore, i believe that in the world of ppc agencies. The primary goal should be to create an amazing process Changsha Mobile Phone Number List and equip the team with tools that make it easy to follow that process. As ai takes over some of your agency’s tasks. Make sure Changsha Mobile Phone Number List your staff knows and follows the process for leveraging technology to drive results. Think about how you convinced your existing clients to sign up with your agency. If your pitch included that you produce amazing results.
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Because you’re really good at bid management (which is what machines get really good at). You might Changsha Mobile Phone Number List need to change your positioning. You don’t want to make your core value proposition something that can put on autopilot by anyone. And will therefore become very difficult to measure at a level that will make Changsha Mobile Phone Number List you successful. In the context of an advertising agency. This makes a lot of sense. You want to be able to say you have great data scientists who can understand what automated. Systems are doing and make solid recommendations for the next thing to test.