Web to Store Strategy Don’t Underestimate the Importance of Content

Faced with the reduction in traffic in stores. In particular, linked to Italy B2B List competition from internet sites. As well as the decline in the effectiveness. Of traditional marketing techniques. Companies with a physical network are naturally turning. To new consumption channels of their clients. Beyond the many Italy B2B List levers that can be activated. As part of a web-to-store strategy (adwords, social networks, couponing, etc.). We wanted to focus on content. Content for seo schema-shopping. A google study shows that 75% of internet users. Who find local information are likely to visit the stores identified afterward.

The Link Between the Content Present and the Switch to in-store

One of the three pillars on which search engines are based is Italy B2B List content. Without content, it is extremely difficult to be positioned in the first natural results of Google, simply because the engine does not know which keywords it should associate your site with. The importance of Italy B2B List informative content Another study, this time carried out by Ipsos in 2015, clearly establishes. Engaging and relevant content study-Mappy-Institut-VBA Consumers are increasingly using their mobile while in stores, either to get new product information or simply to send the product photo to their contacts.

On the Internet Before Buying and Among Them:

Italy B2B List

 purchase since 54% of French people obtains information 60% go to Italy B2B List the store to buy . Having an institutional site listing the points of sale is no longer enough, it is now necessary to go further and provide concrete information on the products available in the stores (characteristics, sizes, materials, specificities, etc.) giving this information you perform a first part of the act of Italy B2B List purchase since you answer the first questions of your customers. This will facilitate sales in stores.

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